Most businesses out there spend a great deal of time and resources on lead generation. This is understandable since, without a consistent influx of new leads, a business simply cannot grow but unfortunately the process of gaining B2B leads is not easy. Worry not, we are here to help you.
Here are few creative ways given by experts in digital marketing services in Chandigarh to generate more leads.
- Include a CTA in your email signature
Yes, yes we know that you include CTA in your emails but we are talking about taking it one step further and placing a CTA button in your regular work emails right underneath your signature. It can be a link to your latest piece of content or to your primary landing page. This tactic works if you send a lot of emails.
- Answer Quora Questions
Quora is a question-answer platform that is rapidly gaining popularity, in fact, it has over 80 million active users. Here you can search for questions that are relevant to your specific niche or interest and answer the questions. However, you need to be consistent in providing useful and educational insights as this will help you get noticed by your target audiences. This strategy is great for building brand awareness and generating more leads. You just need to create content that specifically addresses a question on Quora and place a link to it in your answer.
- Create Gated Videos
Gaining user attention is becoming increasingly harder to retain and not everyone is patient enough to read long blog posts. So in lieu of this, creating entertaining short videos that can help address your target audience’s problems and challenges are a great way to generate more leads as they are much easier for users to consume. You can use an opt-in video to generate more leads.
The above-mentioned creative strategies will help your business stand out amongst the rest when used in conjunction with your current marketing and lead generation strategies.
